Flipping Property is Falling Flat – Hamptons Warns on Shrinking Profits

A new report from Hamptons casts doubt on the viability of flipping properties, despite recent investor interest. In Q1 2025, only 2.3% of all property sales were flips — the lowest level since 2013, and well below the 10-year average.

Key Figures:
  • Flipped sales down 27% vs the 10-year quarterly average

  • Average gross profit: £22,000 (down from £38,000 peak in 2022)

  • Average net profit after SDLT: £12,000

  • Stamp duty now absorbs 30% of average gross profit, up from 9% in 2015


The Stamp Duty Squeeze
  • Stamp Duty bills on flipped homes have increased 236% since 2015

  • Average SDLT bill for Q1 2025: £11,920

  • Many investors now face SDLT bills larger than their refurb costs

  • Only 66% of flipped homes turn a profit after stamp duty, down from 80%

  • Based on current rates, just 59% would be profitable post-SDLT — the lowest since 2009


Regional Divide: The North Leads
  • Flipping now thrives only in the Midlands, North, and Wales (61% of flips)

  • North East is the UK’s flipping hotspot:

    • 4.7% of sales = flips (more than double national avg)

    • Redcar & Cleveland leads the league table

    • 11% of flips bought under £40k (no SDLT), compared to just 2% nationally

    • 87% of sub-£40k flips turned a profit


outhern Slide
  • Flipping is declining rapidly in London and the South:

    • London flips just 1.5% of sales, down from 3.2% in 2015

    • Stamp duty eats 23% of gross profit in the capital

    • Only two southern councils (Great Yarmouth & Torridge) appear in the flipping top 20


🗣️ Hamptons’ Verdict

“Stamp duty bills now account for nearly a third of gross profits… This, alongside rising renovation costs and weak price growth, makes flipping increasingly unviable.”
Aneisha Beveridge, Head of Research

She adds that the second home SDLT surcharge, intended to benefit first-time buyers, is now undermining refurbishment-based investment — especially for older or vacant homes needing work.


🧾 Takeaway for Landlords & Investors

  • Flipping only stacks up in low-cost areas, where SDLT is minimal

  • In high-value markets, stamp duty is crushing returns

  • Investors considering flipping should closely model costs and yields, and reconsider strategy in the South


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